1965
Perspiration resistant leathers are introduced to the RAF.

1975
Pittards produces its first WR100 (Water Resistant Tannage) leather for military use.

1980
John W W Pittard, the sixth generation family member of Pittards, is appointed Group Managing Director.

1980
WR100 leather technology is incorporated into sport-specific products providing water and stain resistance, breathability, durability and stay-soft feel.

1981
With the success of the revolutionary WR100 leather, Pittards and Titleist/Foot-Joy create Sta-Sof, the world's best selling golf glove.

1984
Franklin and Pittards engineer Digital textured leather, the first grip-enhanced leather for baseball batting gloves.

1990
Futura II Leather is engineered as the world's first stain-resistant glove and clothing leather, impervious to everyday stains such as coffee, dirt, food and cosmetics.

1991
Pittards provides Verglas and Maquillage leather to its manufacturing partners in the footwear industry. These leathers offer classical elegance with softness, performance, and resistance to stains.

1992
Pittards engages Gary Lineker, England's most successful soccer goal scorer, as spokesperson.

1993
Performance leather linings are introduced to the footwear industry, Pittards is the first leather company to produce them.

1994
Puma joins Pittards in producing the first specially designed leather for cleated sports footwear.

1995
Pittards creates "The Breathing Foot", a revolutionary device made to simulate a foot's condition in a leather shoe.

1996
Improving its technological resources, Pittards announces $5 million investment in R & D and dyeing.

1997
ISO 14001 and ISO 9002 certifications for international environmental standards are awarded to Pittards, Glove Leather Division.

The Export Times awards Pittards with "Outstanding Exporter of the Year" Award.

1998
(June) During the World Cup, 33% of all players are wearing Puma soccer cleats made with Pittards leather. French Captain Daniel Deschamps is a Puma contracted player.

(Sept) Mark McGwire snatches Baseball's home run record wearing Franklin batting gloves crafted from Pittards leather.

(Oct) Mark O'Meara completes a hat-trick of major golf victories wearing Pittards leather in his golf footwear.

1999
(Jan) Titleist Foot-Joy unveiled their new Sta-Sof advertising campaign featuring Pittards leather.

(Feb) Spalding and Pittards announced the launch of their new All-Weather Football.

(Mar) Pittards new advertising campaign involving key brand partners started with the Pittards/Franklin advert which was launched in various sport magazines in the US.

(May) Ian Stark wins the 1999 Mitsubishi Motors Badminton Horse Trials, using Pittards leather for his saddle, helmets and gloves.